Services marketing and management
Gilmore, Audrey.
Services marketing and management [electronic resource] / Audrey Gilmore. - London ; Thousand Oaks, Calif. : Sage Publications, 2003. - 215 p. : ill.
Includes bibliographical references and indexes.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Service industries--Management.
Service industries--Marketing.
Electronic books.
HD9980.5 / .G55 2003eb
658.8
Services marketing and management [electronic resource] / Audrey Gilmore. - London ; Thousand Oaks, Calif. : Sage Publications, 2003. - 215 p. : ill.
Includes bibliographical references and indexes.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Service industries--Management.
Service industries--Marketing.
Electronic books.
HD9980.5 / .G55 2003eb
658.8