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Beyond the ultimate question :

Hayes, Bob E., 1963-

Beyond the ultimate question : a systematic approach to improve customer loyalty / Bob E. Hayes. - 1 online resource (432 pages) : illustrations

Includes bibliographical references and index.

ISBN: 9780873897723 (e-book)

Subjects--Topical Terms:
Customer loyalty.
Consumer satisfaction.
Customer services.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.525 / .H39 2009eb

Dewey Class. No.: 658.8/343

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