The customer advocate and the customer saboteur :
Lowenstein, Michael W., 1942-
The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior / Michael W. Lowenstein. - 1 online resource (398 pages) : illustrations
Includes bibliographical references (pages 337-347) and index.
9780873898119 (e-book)
Customer loyalty.
Customer services.
Customer relations.
Electronic books.
HF5415.5 / .L685 2011eb
658.8/12
The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior / Michael W. Lowenstein. - 1 online resource (398 pages) : illustrations
Includes bibliographical references (pages 337-347) and index.
9780873898119 (e-book)
Customer loyalty.
Customer services.
Customer relations.
Electronic books.
HF5415.5 / .L685 2011eb
658.8/12