The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior / Michael W. Lowenstein.

By:

Lowenstein, Michael W, 1942- [author.]

Material type:

TextPublisher: Milwaukee, Wisconsin : ASQ Quality Press, 2011Copyright date: �2012Description: 1 online resource (398 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780873898119 (e-book)

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior.DDC classification:

658.8/12 22

LOC classification:

HF5415.5 .L685 2011eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references (pages 337-347) and index.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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