Theories and techniques of marketing management
Patel, Vinod.
Theories and techniques of marketing management [electronic resource] / Theories & techniques of marketing management Vinod Patel. - Jaipur, India : Oxford Book Co., 2007. - 313 p. : ill.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing--Management.
Industrial marketing--Management.
Electronic books.
HF5415.13 / .P38 2007eb
Theories and techniques of marketing management [electronic resource] / Theories & techniques of marketing management Vinod Patel. - Jaipur, India : Oxford Book Co., 2007. - 313 p. : ill.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing--Management.
Industrial marketing--Management.
Electronic books.
HF5415.13 / .P38 2007eb