Theories and techniques of marketing management (Record no. 84586)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01121nam a2200289 a 4500 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Patel, Vinod. |
| 245 10 - TITLE STATEMENT | |
| Title | Theories and techniques of marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Jaipur, India : |
| Name of publisher | Oxford Book Co., |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 313 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| Topical Term | Industrial marketing |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10417473 |
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