Branding unbound (Record no. 110496)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01189nam a22003014a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mathieson, Rick. |
| 245 10 - TITLE STATEMENT | |
| Title | Branding unbound |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | AMACOM, |
| Year of publication | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 244 p. : |
| Other physical details | ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mobile commerce. |
| Topical Term | Product management. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10120172 |
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