Branding unbound [electronic resource] : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.
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TextPublication details: New York : AMACOM, c2005.Description: ix, 244 p. : illSubject(s): Genre/Form: DDC classification: - 658.8/72 22
- HF5548.34 .M38 2005eb
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Includes bibliographical references (p. [213]-227) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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