The fast path to corporate growth (Record no. 118563)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01885nam a2200373 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Meyer, Marc H. |
| 245 14 - TITLE STATEMENT | |
| Title | The fast path to corporate growth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford ; |
| -- | New York : |
| Name of publisher | Oxford University Press, |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | viii, 326 p. : |
| Other physical details | ill. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Success in business. |
| Topical Term | Creative ability in business. |
| Topical Term | New products |
| Topical Term | Business planning. |
| Topical Term | Marketing research. |
| Topical Term | Market segmentation. |
| Topical Term | Corporations |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10199729 |
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