The fast path to corporate growth [electronic resource] : leveraging knowledge and technologies to new market applications / Marc H. Meyer.
Material type:
TextPublication details: Oxford ; New York : Oxford University Press, 2007.Description: viii, 326 p. : illSubject(s): Genre/Form: DDC classification: - 658.4 22
- HF5386 .M564 2007eb
Includes bibliographical references and index.
IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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