Advanced database marketing (Record no. 13061)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01489nam a2200361 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/120285574 |
| 245 00 - TITLE STATEMENT | |
| Title | Advanced database marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Burlington, Vt. : |
| Name of publisher | Gower, |
| Year of publication | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 324 p. : |
| Other physical details | ill. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. I. Methods -- pt. II. Applications. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Database marketing. |
| Topical Term | Consumer profiling. |
| Topical Term | Customer relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Coussement, Kristof. |
| Personal name | Bock, Koen W. de. |
| Personal name | Neslin, Scott A., |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10686334 |
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