Advanced database marketing [electronic resource] : innovative methodologies and applications for managing customer relationships / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin.

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TextPublication details: Burlington, Vt. : Gower, c2013.Description: xx, 324 p. : illSubject(s):

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Contents:

pt. I. Methods -- pt. II. Applications.

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Includes bibliographical references and index.

pt. I. Methods -- pt. II. Applications.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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