Transforming big pharma (Record no. 35299)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01592nam a2200325 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.4/76151 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ansell, John, |
| 245 10 - TITLE STATEMENT | |
| Title | Transforming big pharma |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Farnham, Surrey : |
| Name of publisher | Gower Pub. Ltd., |
| Year of publication | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 265 p. : |
| Other physical details | ill. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. I. How pharma differs and why this is important -- pt. II. Assessing management concepts for the pharmaceutical industry -- pt. III. Big pharma's strategic options -- pt. IV. Where will new products come from? -- pt. V. Prospects for new products -- pt. VI. Getting a true fix on prospects -- pt. VII. Conclusions and summary. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Pharmaceutical industry |
| Topical Term | Strategic planning. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10740178 |
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