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Transforming big pharma [electronic resource] : assessing the strategic alternatives / John Ansell.

By: Contributor(s): Material type: TextPublication details: Farnham, Surrey : Gower Pub. Ltd., 2013.Description: xvi, 265 p. : illSubject(s): Genre/Form: DDC classification:
  • 338.4/76151 23
LOC classification:
  • HD9665.5 .A574 2013eb
Online resources:
Contents:
pt. I. How pharma differs and why this is important -- pt. II. Assessing management concepts for the pharmaceutical industry -- pt. III. Big pharma's strategic options -- pt. IV. Where will new products come from? -- pt. V. Prospects for new products -- pt. VI. Getting a true fix on prospects -- pt. VII. Conclusions and summary.
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Includes bibliographical references and index.

pt. I. How pharma differs and why this is important -- pt. II. Assessing management concepts for the pharmaceutical industry -- pt. III. Big pharma's strategic options -- pt. IV. Where will new products come from? -- pt. V. Prospects for new products -- pt. VI. Getting a true fix on prospects -- pt. VII. Conclusions and summary.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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