Visionary pricing (Record no. 44919)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01496nam a2200349 a 4500 |
| 245 00 - TITLE STATEMENT | |
| Title | Visionary pricing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Bingley [England] : |
| Name of publisher | Emerald Group Pub., |
| Year of publication | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix, 363 p. : |
| Other physical details | ill. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | section 1. Dan Nimer -- section 2. Pricing, strategy, and competitive advantage -- section 3. The defining role of value in pricing -- section 4. Pricing capability and pricing innovation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Pricing. |
| Topical Term | Marketing. |
| Topical Term | Purchasing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Smith, Gerald E. |
| Personal name | Nimer, Dan. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10649048 |
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