Visionary pricing [electronic resource] : reflections and advances in honor of Dan Nimer / edited by Gerald E. Smith.

Contributor(s):

Material type:

TextSeries: Advances in business marketing & purchasing ; v. 19Publication details: Bingley [England] : Emerald Group Pub., 2012.Edition: 1st edDescription: xix, 363 p. : illSubject(s):

Genre/Form:

Electronic books.

LOC classification:

HF5416.5 .V57 2012eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

Contents:

section 1. Dan Nimer -- section 2. Pricing, strategy, and competitive advantage -- section 3. The defining role of value in pricing -- section 4. Pricing capability and pricing innovation.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

No physical items for this record

Includes bibliographical references.

section 1. Dan Nimer -- section 2. Pricing, strategy, and competitive advantage -- section 3. The defining role of value in pricing -- section 4. Pricing capability and pricing innovation.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

There are no comments on this title.

to post a comment.

Back to results

861 Discovering Computers 2008.
by Gary B. Shelly et al
862 Master math :
by Ross, Debra,