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Bayesian statistics and marketing (Record no. 52205)

MARC details
000 -LEADER
fixed length control field 01531nam a2200361Ia 4500
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Rossi, Peter E.
245 10 - TITLE STATEMENT
Title Bayesian statistics and marketing
250 ## - EDITION STATEMENT
Edition statement Reprinted with corrections.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Chichester, England :
Name of publisher J. Wiley,
Year of publication 2006,c2005.
300 ## - PHYSICAL DESCRIPTION
Number of Pages x, 348 p. :
Other physical details ill.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Bayesian statistical decision theory.
Topical Term Marketing research
Topical Term Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Allenby, Greg M.
Personal name McCulloch, Robert E.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://site.ebrary.com/lib/rucke/Doc?id=10631330

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