Bayesian statistics and marketing [electronic resource] / Peter E. Rossi, Greg M. Allenby, Robert McCulloch.
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TextSeries: Wiley series in probability and statisticsPublication details: Chichester, England : J. Wiley, 2006,c2005.Edition: Reprinted with correctionsDescription: x, 348 p. : illSubject(s): Genre/Form: LOC classification: - HF5415.2 .R675 2006eb
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Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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