The Olympic Games effect (Record no. 71493)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01474nam a2200325 a 4500 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Davis, John, |
| 245 14 - TITLE STATEMENT | |
| Title | The Olympic Games effect |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Rev. and updated. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Singapore : |
| Name of publisher | John Wiley & Sons Singapore, |
| Year of publication | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 398, 25, 18 p. : |
| Other physical details | ill. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | section 1. History, legacy, tradition -- section 2. Success and achievement -- section 3. Controversy and challenge -- section 4. Reputation development -- section 5. Olympic marketing victory. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Olympics |
| Topical Term | Sports |
| Topical Term | Branding (Marketing) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10630539 |
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