The Olympic Games effect [electronic resource] : how sports marketing builds strong brands / John A. Davis.

By:

Davis, John, 1960 Feb. 17-

Contributor(s):

ebrary, Inc

Material type:

TextPublication details: Singapore : John Wiley & Sons Singapore, 2012.Edition: Rev. and updatedDescription: xviii, 398, 25, 18 p. : illSubject(s):

Genre/Form:

Electronic books.

LOC classification:

GV721.5 .D38 2012eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

Contents:

section 1. History, legacy, tradition -- section 2. Success and achievement -- section 3. Controversy and challenge -- section 4. Reputation development -- section 5. Olympic marketing victory.

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Includes bibliographical references (p. [321]-337) and index.

section 1. History, legacy, tradition -- section 2. Success and achievement -- section 3. Controversy and challenge -- section 4. Reputation development -- section 5. Olympic marketing victory.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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