Does marketing need reform? (Record no. 74475)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01251nam a22003254a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 245 00 - TITLE STATEMENT | |
| Title | Does marketing need reform? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Armonk, N.Y. : |
| Name of publisher | M.E. Sharpe, |
| Year of publication | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vii, 352 p. : |
| Other physical details | ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N. |
| Personal name | Sisodia, Rajendra. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10292195 |
No items available.