Does marketing need reform? [electronic resource] : fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors.
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TextPublication details: Armonk, N.Y. : M.E. Sharpe, c2006.Description: vii, 352 p. : illSubject(s): Genre/Form: DDC classification: - 658.8 22
- HF5415 .D623 2006eb
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Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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