Setting profitable prices [electronic resource] : a step-by-step guide to pricing strategy--without hiring a consultant / Marlene Jensen.
Material type:
TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2013.Description: xxi, 186 p. : illSubject(s): Genre/Form: DDC classification: - 658.8/16 23
- HF5416.5 .J46 2013eb
"+ Website"--Cover.
Includes bibliographical references and index.
Includes bibliographical references and index.
pt. 1. How to set prices for maximum profits -- pt. 2. How the market will value your new product -- pt. 3. Your cost analysis -- pt. 4. Fine-tuning your price -- pt. 5. Testing your prices -- pt. 6. Pricing in special situations.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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