Results of search for 'su:"Advertising"' › Rongo Univesity Library catalog

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Powers of persuasion [electronic resource] : the inside story of British advertising : 1951-2000 / Winston Fletcher. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Oxford ; New York : Oxford University Press, 2008

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: No items available.

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5,110 days in Tokyo and everything's hunky-dory [electronic resource] : the marketer's guide to advertising in Japan / Sean Mooney. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Westport, Conn. : Quorum Books, 2000

Other title:

Five-thousand one-hundred ten days in Tokyo and everything's hunky-dory

Online resources:

An electronic book accessible through the World Wide Web; click to view

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Ethics and manipulation in advertising [electronic resource] : answering a flawed indictment / Michael J. Phillips. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Westport, Conn. : Quorum, 1997

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: No items available.

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Seeing spots [electronic resource] : a functional analysis of presidential television advertisements, 1952-1996 / William L. Benoit. by

Series: Praeger series in political communication

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Westport, Conn. : Praeger, 1999

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: No items available.

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Personalities and products [electronic resource] : a historical perspective on advertising in America / Edd Applegate. by

Series: Contributions to the study of mass media and communications ; no. 53.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Westport, Conn. : Greenwood Press, 1998

Online resources:

An electronic book accessible through the World Wide Web; click to view

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The adman in the parlor [electronic resource] : magazines and the gendering of consumer culture, 1880s to 1910s / Ellen Gruber Garvey. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : Oxford University Press, 1996

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: No items available.

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As heard on TV [electronic resource] : popular music in advertising / Bethany Klein. by

Series: Ashgate popular and folk music series

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Farnham, England ; Burlington, VT : Ashgate, c2009

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: No items available.

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The economy of icons [electronic resource] : how business manufactures meaning / Ernest Sternberg. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Westport, Conn. : Praeger, 1999

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: No items available.

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Advertising and identity in Europe [electronic resource] : the I of the beholder / edited by Jackie Cannon, Patricia Anne Odber de Baubeta, Robin Warner. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Bristol ; Portland, OR : Intellect, 2000

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: No items available.

10.

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One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel. by

Edition: 2nd ed.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : John Wiley, 2001

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: No items available.

11.

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In search of the obvious [electronic resource] : the antidote for today's marketing mess / Jack Trout. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Hoboken, N.J. : John Wiley & Sons, c2008

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: No items available.

12.

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Mediaspeak [electronic resource] : three American voices / Roy F. Fox. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Westport, Conn. : Praeger, c2001

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: No items available.

13.

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Marketing on the Internet [electronic resource] : seven steps to building the Internet into your business / Jan Zimmerman. by

Edition: 6th ed.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Gulf Breeze, Fla. : Maximums Press, c2002

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: No items available.

14.

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Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen. by

Series: Routledge advances in management and business studies

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: London ; New York : Routledge, 1997

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: No items available.

15.

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Developing advertising with qualitative market research [electronic resource] / Judith Wardle. by

Series: Qualitative market research ; 6

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: London ; Thousand Oaks, CA : Sage, 2002

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: No items available.

16.

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Guerrilla marketing for dummies [electronic resource] / by Jonathan Margolis and Patrick Garrigan ; foreword by Jay Conrad Levinson. by

Series: --For dummies

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Hoboken, NJ : Chichester : Wiley ; John Wiley [distributor], c2008

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: No items available.

17.

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Choices and changes [electronic resource] : interest groups in the electoral process / Michael M. Franz. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Philadelphia : Temple University Press, 2008

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: No items available.

18.

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The passion conversation [electronic resource] : understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips ... [et al.]. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2013

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: No items available.

19.

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Powers of persuasion [electronic resource] : the inside story of British advertising : 1951-2000 / Winston Fletcher. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Oxford ; New York : Oxford University Press, 2008

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: No items available.

20.

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5,110 days in Tokyo and everything's hunky-dory [electronic resource] : the marketer's guide to advertising in Japan / Sean Mooney. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Westport, Conn. : Quorum Books, 2000

Other title:

Five-thousand one-hundred ten days in Tokyo and everything's hunky-dory

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: No items available.

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