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Results of search for 'su:"Database marketing."'
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Authors
Allenby, Greg M.
Blattberg, Robert C.
Bock, Koen W. de
Bond, Alison
Coussement, Kristof
Foss, Bryan
Neslin, Scott A.
Stone, Merlin
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Market research in p...
Topics
Consumer profiling
Customer relations
Database marketing
Marketing research
Your search returned 6 results.
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1.
Image from Google Jackets
Advanced database marketing
[electronic resource] :
innovative methodologies and applications for managing customer relationships /
edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin.
by
Coussement, Kristof
Bock, Koen W. de
Neslin, Scott A
, 1952-
ebrary, Inc
Material type:
Text
; Format:
electronic available online
; Literary form:
Not fiction
Publication details:
Burlington, Vt. :
Gower,
c2013
Online resources:
An electronic book accessible through the World Wide Web; click to view
Availability:
No items available.
star rating
Average : 0.0 out of 5 stars
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2.
Image from Google Jackets
Advanced database marketing
[electronic resource] :
innovative methodologies and applications for managing customer relationships /
edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin.
by
Coussement, Kristof
Bock, Koen W. de
Neslin, Scott A
, 1952-
ebrary, Inc
Material type:
Text
; Format:
electronic available online
; Literary form:
Not fiction
Publication details:
Burlington, Vt. :
Gower,
c2013
Online resources:
An electronic book accessible through the World Wide Web; click to view
Availability:
No items available.
star rating
Average : 0.0 out of 5 stars
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Add to cart
(remove)
3.
Image from Google Jackets
Consumer insight
[electronic resource] :
how to use data and market research to get closer to your customer /
[edited by] Merlin Stone, Alison Bond & Bryan Foss.
by
Stone, Merlin
, 1948-
Bond, Alison
Foss, Bryan
ebrary, Inc
Series:
Market research in practice series
Material type:
Text
; Format:
electronic available online
; Literary form:
Not fiction
Publication details:
London ; Sterling, Va. :
Kogan Page,
2004
Online resources:
An electronic book accessible through the World Wide Web; click to view
Availability:
No items available.
star rating
Average : 0.0 out of 5 stars
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4.
Image from Google Jackets
Consumer insight
[electronic resource] :
how to use data and market research to get closer to your customer /
[edited by] Merlin Stone, Alison Bond & Bryan Foss.
by
Stone, Merlin
, 1948-
Bond, Alison
Foss, Bryan
ebrary, Inc
Series:
Market research in practice series
Material type:
Text
; Format:
electronic available online
; Literary form:
Not fiction
Publication details:
London ; Sterling, Va. :
Kogan Page,
2004
Online resources:
An electronic book accessible through the World Wide Web; click to view
Availability:
No items available.
star rating
Average : 0.0 out of 5 stars
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5.
Image from Google Jackets
Perspectives on promotion and database marketing
[electronic resource] :
the collected works of Robert C Blattberg /
editor, Greg M Allenby.
by
Blattberg, Robert C
, 1942-
Allenby, Greg M. (Greg Martin)
, 1956-
ebrary, Inc
Material type:
Text
; Format:
electronic available online
; Nature of contents:
; Literary form:
Not fiction
Publication details:
Singapore :
World Scientific,
2010
Online resources:
An electronic book accessible through the World Wide Web; click to view
Availability:
No items available.
star rating
Average : 0.0 out of 5 stars
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(remove)
6.
Image from Google Jackets
Perspectives on promotion and database marketing
[electronic resource] :
the collected works of Robert C Blattberg /
editor, Greg M Allenby.
by
Blattberg, Robert C
, 1942-
Allenby, Greg M. (Greg Martin)
, 1956-
ebrary, Inc
Material type:
Text
; Format:
electronic available online
; Nature of contents:
; Literary form:
Not fiction
Publication details:
Singapore :
World Scientific,
2010
Online resources:
An electronic book accessible through the World Wide Web; click to view
Availability:
No items available.
star rating
Average : 0.0 out of 5 stars
Save to lists
Add to cart
(remove)
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